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Malaysia — Market Route

Malaysia's Control of Smoking Products Act 2024 (Act 852) defines substitute tobacco products broadly — any product that can be smoked and contains no tobacco leaf is inside the Act's scope. HongQue Herbal Sticks are therefore handled as an Act 852 product from the first enquiry.

The route

  1. Registration. Under Act 852, a smoking product must be registered with the Director General before it is imported, distributed or sold. The registration file uses the manufacturer's composition file and standard text.
  2. Licensing. Import, wholesale and retail of smoking products operate under the Act's licensing and premises rules.
  3. Offline only. Online sale of smoking products is not permitted in Malaysia. Distribution planning for this market is therefore built on licensed physical retail and wholesale only.
  4. Pack rules. Packs must follow the Act's packaging and warning requirements in force at the time of registration.

Who should enquire

Malaysian importers and distributors who already hold, or are applying for, the relevant Act 852 licences. Enquiries should state licence status and intended offline channels; this determines the registration sequence we plan with you.

Status

Conditional start: registration precedes any shipment discussion.

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Last updated: 2026-10-25