Pilot Markets — United Kingdom, Malaysia, United Arab Emirates
The pilot markets were selected on one criterion first: a written regulatory route exists for products of this type. Demand comes second. Each market below is a conditional start — trade begins only after the importer-side registration or notification for that market is complete.
Market routes at a glance
| Market | Route | Channel consequence |
|---|---|---|
| United Kingdom | Notification of herbal products for smoking before placing on the market; statutory warnings on packs | Licensed retail and wholesale channels |
| Malaysia | Act 852 product registration with the Director General before import or distribution | Offline licensed distribution only; online sale of smoking products is not permitted |
| United Arab Emirates | ECAS product registration per variant; excise registration and duty marking where Chapter 24 classification applies | Licensed distribution; excise cost depends on the customs classification ruling |
Markets we do not serve
We do not offer this product for markets whose laws prohibit cigarette-format imitation products or products of this type outright. Importers are asked to confirm their market's position in the first enquiry; where the position is unclear, a written local legal opinion is the next step before any commercial discussion.
After the pilots
Further markets are assessed one at a time, in the same order: written regulatory route first, classification and excise second, channel third.
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Last updated: 2026-10-25