Format, Packaging and Market Adaptation
The base format is fixed by the manufacturer. Retail artwork, by contrast, must be adapted market by market, because smoking-category packaging rules differ sharply between the United Kingdom, Malaysia and the United Arab Emirates.
Base format
| Item | Fact |
|---|---|
| Sticks per pack | 20 |
| Packs per carton | 10 |
| Packaging material | Paper box |
| Storage | Sealed; cool, ventilated, dry, away from odours |
Warning labels come first
In all three pilot markets, packs of smoking products must carry statutory warnings, and artwork elements that regulators class as promotional are restricted. Production artwork for a destination market is therefore prepared only after the importer's registration or notification route is confirmed, and it follows that market's prescribed warning wording, size and placement. No artwork shown in the manufacturer's domestic catalogue is reused for export markets without this adaptation.
What importers should confirm before artwork
- Prescribed warning wording and minimum area in the destination market
- Whether plain or standardised packaging rules apply to this product category
- Ingredient declaration format required on pack
- Age-restriction marks and tax-stamp or duty-mark requirements (relevant in the UAE)
- Language requirements for on-pack text
Send an RFQ by emailWhatsApp (business)
Last updated: 2026-10-25